Protecting Mobile Devices From Malware and Phishing Attempts

android-malwareFor some reason, smartphone owners often consider their devices safe from malware. Most users don’t think that malware can infect a device, and they even feel immune to phishing attacks. The simple fact is that smartphones continue to become increasingly vulnerable to these security threats and others. Without a doubt, consumers need to take a renewed approach to smartphone security to protect against malware and more. A few simple practices can keep the average person safe from harm here.

Malware On Phones? Absolutely!

The average mobile device runs either Android OS or iOS, and both are susceptible to malicious apps or files. For Android users, the Google Play Store allows most apps onto the platform without much scrutiny. Unscrupulous developers can attach malicious code to their apps, and apps are only removed after they’ve been reported. Then users have to worry about third-party apps downloaded outside the Play Store. Although Apple controls its App Store more tightly, jailbroken iPhones can download infected apps.

Malware and phishing attacks work on smartphones like they do on computers. After downloading an app or file, malicious code executes and infects a device. This can lead to laggy performance or stolen personal information and other issues. Phishing attacks can occur on websites, through email, or even through text. In this situation, users unknowingly send thieves their personal and financial information, which can lead to identity theft. Computer users are used to defending against such issues; smartphone users are not.

How To Protect Against These Threats

Avoiding malware isn’t too difficult for diligent smartphone users. For starters, an individual should avoid downloading apps from untrusted sources, unless they’re sure of the app’s legitimacy. Apps downloaded from an app marketplace should be scrutinized beforehand by checking reviews and the permissions requested by the app. An individual can and should report suspicious apps whenever the opportunity arises. In some cases, antivirus apps for mobile devices can help protect users automatically.

When it comes to phishing attacks, users need to exercise some common sense. Users shouldn’t open links from unsolicited texts or emails. If these links are opened, then phishing attacks can commence. By avoiding unsolicited links, an individual won’t even have to worry about phishing attempts. Suspicious websites should be avoided altogether. The same practices that protect computer users can keep smartphone users safe from harm when it comes to phishing.

Keep an eye on tech blogs so that you can stay up to date on the latest threats that threaten cell phones.  Knowledge is power, and the more you know about what threats are out there the safer you can be.

Malware And Other Threats Are Becoming More Prominent On Smartphones

In the past, smartphones were seen as completely secured from malware, viruses, and phishing attacks. That idea was never actually true, but hackers and thieves are now targeting smartphones more than ever before. Some nasty malware have come into the spotlight lately, which could have potentially affected millions of devices. Phishing attacks are quite real for smartphone users, and people become victims each and every day. To avoid these consequences, users should do everything possible to protect themselves.

Undoubtedly, smartphone security matters more than the average person realizes. More and more consumers are changing their usage habits and practices to avoid malware and other threats.

Marketing To Other Languages Can Yield Benefits

newtechnologyMost people know that expanding your target market can yield many benefits. However, many companies and marketers are loathe to embark on bilingual marketing, thinking that it will be a lot of work and would be more difficult.  However learning a bit of the new language can easily cut that difficulty.

High on our recommendation list is the Rocket Languages series, which can be an excellent way of embarking on the basics of a new language.  But to perhaps get you in the right mindset and eager to start on this project here are some quotes from a great article I recently found:

“On a larger scale, Sears, Roebuck & Co. is taking note of the preferences of different geographic groups. If a Sears’ store has a shopping base that is at least 20 percent Hispanic, it is designated as a Hispanic store for the purpose of Sears’ Hispanic marketing program. More than 130 stores in Southern California, Texas, Florida and New York have earned this label. “We make a special effort to staff those stores with bilingual sales personnel, to use bilingual signage, and to support community programs,” says Jan Drummond, a spokesperson for Sears. Sales are tracked by computer and stock is replenished based on historical sales to refine the merchandise assortment.

“Merchandise for the Hispanic marketplace is primarily a color and size issue,” says Drummond. “What we find in Hispanic communities is that people tend to be smaller than the general market, and that there is a greater demand for special occasion clothing and a preference for bright colors. In hardlines, there isn’t much difference from the mainstream market.”

Sears’ success with Hispanic and African-American target marketing has prompted the retailer to begin analyzing Asian-American consumers to determine purchasing patterns. Though the research is still in its early stages, Sears hopes the information will help it provide the right products, displays, personnel and credit options so that it can develop an effective marketing strategy.

To communicate any marketing strategy effectively, companies must be cognizant of stereotypes and characteristics. For instance, not all Hispanics have dark skin and hair. In fact, a significant portion of the population has blonde hair and blue eyes. Santos says that characteristics with a strong ethnic image may work in promotions that are regionally focused, but for a national campaign marketers should use a universal look of light skin, brown hair and brown eyes. This will translate into every Hispanic culture and also appeal to Europeans and Americans.

When we shoot a commercial, our talent reflects the Hispanic presence in the market,” Asip says. To find appropriate talent and position themselves positively in the market, J.C. Penney, cosponsors the annual Hispanic Designers Model Search, targeted to high school and college students of Hispanic descent with non-professional modeling status.

Targeting the Asian market requires even more precision because there is the misconception, says Macabenta, “that all Orientals look alike. [Asians] are as foreign [in appearance] to each other as [they] are foreign to Americans.” Using a Chinese model in an ad targeted to Filipinos will probably offend more consumers than it will attract.

Indeed, marketers have gotten smarter. “They have realized they can’t just translate what they’re doing in the mass market into the appropriate language and expect it to work,” says Mary Gilly, professor of marketing at the University of California Irvine Graduate School of Management. “Differences in cultural values need to be addressed. For example, an American cultural value is independence. Young people displaying independence from their parents would be acceptable to the mass market, but not to Asian or Hispanic markets, where strong family ties is the appropriate value.”

As indicated by the ill-fated “fly in leather” campaign, a translator needs to understand the culture as well as the vocabulary when translating a marketing message from one language to another. “Don’t just translate the words literally,” advises Santos. “Look at the message, and then put that message into words the particular market group will understand.””

Take a Dream Vacation in Spain

spainSpain is a European country with a rich history and beautiful scenery. The people of Spain are friendly and accommodating. To make the most of a trip to Spain, it is important to carefully plan one’s itinerary. There are so many beautiful cities to visit and so many possible things to see and experience. The biggest problem a traveler may have is packing the most experiences possible into one trip. Before leaving home, one should get information on Spain and its cities as well as information on flights, accommodations, and help planning an itinerary. Companies like Rough Guides at can help plan the perfect trip to Spain.

There are many ways to travel in Spain. One can travel with friends staying at hostels along the way, or one can choose to travel in style, staying at luxury hotels. The perfect trip means different things to different people. Some people will want to visit as many of Spain’s beautiful cities as possible while others will want to visit historic sights. Yet others will want to attend cultural events like bull fights or flamenco dancing. Some of the cities to plan on visiting are Madrid, Andalucia, Aragon, and Barcelona. Other notable destinations are the Balearic Islands, Cantabria and Asturias, and Castilla Y Leon and La Rioja. Try not to miss Valencia and Murcia, Galicia and Catalunya. These are just a sampling of worthy Spanish destinations to consider.

Remember to plan a trip to Spain with care so that all the events and destinations of interest can be enjoyed. A well-planned itinerary with comfortable accommodations booked in advance can make all the difference in the enjoyment of the trip. Obtaining travel insurance at reasonable rates is another way to assure a safe and enjoyable trip to Spain. Being well prepared is always a good way to ensure a great trip to any destination. If there are definite events one wants to attend, the trip should be planned around the time they take place. There is nothing more disappointing than missing an event by a few days or being a few weeks too early for the event. Please visit the website for more helpful information.